Internet advertising drive more traffic to your website.
Increase the visibility of your website through Online Pay-per-click Advertising. Grow your business with a complete, custom solution for advertising online. Get found across Google, Yahoo!, Bing and Facebook.
Clina Polloni Design not only designs an attractive ad for the internet, we also develop campaigns to market your ads in the top online search engines and social media. Our dedicated online marketing experts help you generate keywords, launch your campaigns and manage them successfully.
Internet ads ties together creative and technical aspects of the Internet, including: design and development. At Clina Polloni Design we develop effective advertising campaigns. Ads can be animated, static or just text with a link to your website. The important thing is the message.
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing.
The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Clina Polloni Design Process for Pay-per-click Advertising:
1st step is to develop an advertising campaign, including:
- Website Analysis – We give your website an in-depth analysis for keywords and phrases to best match your PPC campaign ads.
- Keyword Research – We research keywords in your industry to ensure the best and appropriate keywords are being used for your campaign.
- Ad Creation – We design ads, depending on your target, to match different keywords and key phrases.
- Keyword Implementation – After the analysis and research, we implement the proper keywords into the ads.
- Tracking – We install tracking to monitor the activity of keywords and ads that are generating clicks and traffic.
- Budget Settings – We setup your campaign to your budget needs, either daily, weekly, monthly or just a periodic budget.
- Bid Monitoring – After careful research, we provide the initial bidding amounts and monitor the ads’ performance.
2nd step is maintaining a Pay-per-click Campaign:
- Ad Updates – We update ads, depending on your target, to match different keywords and key phrases.
- Bid Monitoring – We check, on a monthly basis, to see if the current keyword bid amounts are adequate. We make sure you are not spending more than you should.
- Keyword Monitoring – We monitor and analyze the performance of all keywords and make changes or add keywords if needed.
- Word Ads Monitoring – We monitor the performance of ads and their conversion rates. We make changes to the ad copy when needed.